The Sudan Conference hosted by University of South Africa Centre for African Renaissance Studies is, the first of its kind to be convened on African soil outside Sudan.
With such a high profile event organised annually you can raise your profile by sponsoring or exhibiting at an event in which the subject matter complements your company's products or services.
You may also choose to sponsor any the following:
Refreshment and Beverages -During the conference and at other cultural events Lunches and/or Gala Dinner.
Branding opportunities for your organisation.
Your logo on all promotional literature including
- Booking confirmation letters
- Conference brochures
- Post conference report
- Branding on website and email newsletters of the Sudan Conference
Package may also include:
- An opportunity to distribute your company literature and to display your banner and products
- A five-minute presentation slot at the beginning on your sponsored event (e.g. dinner, cultural event, awards ceremony.etc)
- Two free places at the event
Advertising & marketing opportunities.
Why Sponsor an event at the Sudan Conference? Sponsorship Benefits
Sponsorship provides a great means of broadening your competitive edge by improving your company's image, prestige and credibility by supporting events that your target market finds attractive. In recent years, corporate or events sponsorship has grown tremendously and has become a powerful type of marketing.
Part of this growth can be attributed to the increasing numbers of small and medium-sized businesses involved. Previously, only large businesses could afford to sponsor cause marketing, for instance, as a way of boosting profits as well as establishing goodwill. However, now SMEs have the opportunity to get involved and use sponsorship as an effective method of boosting their visibility while enhancing their local and international profile.
Irrespective of the size of the company, however, experts in the field tout a broad spectrum of benefits that can be gained by sponsorship aside from enhancing visibility and image, such as differentiating the company from competitors, helping to develop closer and better relationships with customers, both existing and potential ones, showcasing services and products, and even getting rid of outdated inventory. These experts go on to say that when sponsorships are strategic and well-conceived, they can boost both short-term and long-term sales.
Event Sponsorship Benefits
Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities, and of course customers. It can be particularly beneficial for companies that take part in international trade, because sponsorship transcends cultural and language barriers.
A growing number of marketers think that corporate sponsorship is better than other methods as it provides opportunities to gauge customer response to products immediately. Events allow business owners or executives relate directly with their customers, while they give customers the opportunity to try out the products of a company firsthand. In comparison, marketing research methods such as focus groups are usually costly and may not focus on the right kind of people, while market surveys or questionnaires usually do not allow prospective customers the opportunity to try out products.
Heightened visibility due to positive publicity through the media is another reason corporate sponsorship of events - especially those that attract large numbers of people like popular sports events - can be the most effective marketing tool. Every corporate sponsor seeks the widest exposure possible in both print and electronic media. This publicity increases the visibility of the company's products and services. The various kinds of media that cover the event usually include the names, and even pictures, of the sponsors. This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it. Therefore, in order to maximize the impact, the company sponsoring the event should augment the media coverage the organizers arrange. In fact, sponsorship often can generate media coverage which may not have been otherwise available. |
